“Working with legends like GBH and American Experience to tell the story of women's suffrage quickly became a mission for Cyberwoven. This extraordinary material inspired new thinking and new technology that enabled us to tell this story in a new way."
Situation
GBH’s American Experience documentary, She Resisted, explores the final decade of The Women's Suffrage Movement through powerful images brought to life with color for the first time. She Resisted is not just a website, but an immersive exploration of the moments that moved our nation forward for the better.
Solution
Interact with History
Cyberwoven worked closely with renowned photographic colorist Marina Amaral to meticulously restore color to century-old archival stills, and video enhancement experts neural.love to upscale and colorize archival footage. Cyberwoven created an interactive experience for American Experience that takes an intimate look at the women who forever transformed the politics of social and political change in America.
Creating an Engaging Experience
The interactive site created an engaging experience for viewers, and a powerful, custom content management system was created in-house based on GBH's specifications. This digital storytelling platform allowed producers at American Experience to more nimbly produce interactive stories and narratives in the future. In turn, this allowed GBH to expand upon the stories their films introduced.
How do you create an interactive experience?
Impact
Retelling the Story
She Resisted allows the end-user to experience, firsthand, the strategies women used to bring about the most significant expansion of voting rights in American history. With features including a suffrage map, as well as highlighting different tactics, viewers can dive deeper into the victories and the challenges of Women’s Suffrage.
Award-Winning Impact
Cyberwoven was awarded the 2021 National Gold ADDY for She Resisted from the American Advertising Federation in the Online and Interactive category. Additionally, Cyberwoven received the 2021 Gold Online Interactive American Advertising Award and the 2021 Gold Interactive Regional American Advertising Award.