#AllIn For Claflin

Claflin University is not just any institution. Since its inception in 1869, the university has become a cornerstone in the educational landscape for African American students. At Claflin, the mission is all about providing a top-notch education that's deeply rooted in the liberal arts, aiming to inspire leadership, creativity, and a spirit of service in every student.  

As a leading HBCU (Historically Black Colleges and Universities) it was vital for the school to continue its legacy of providing a comprehensive education to a new generation of students. The partnership between Claflin and Cyberwoven was a true game-changer. The team worked together to address a unique set of challenges surrounding Claflin’s undergraduate enrollment. 

Cyberwoven’s expertise in digital engagement and personalized communication strategies bridged the gap between acceptance and enrollment. This partnership wasn't just about numbers; it was about creating opportunities and shaping futures. 

The Challenge at Hand

In February 2022, Claflin University was on the cusp of reaching an aggressive enrollment goal. Despite a strong pool of accepted students, the institution had not yet met its ambitious enrollment target for the Fall semester. In search of a solution, Claflin University reached out to Cyberwoven for help. The mission? To craft a comprehensive marketing strategy that would bridge the gap between acceptance and enrollment among admitted students. 

A Pipeline for the Future

Cyberwoven embarked on a meticulously planned nurture campaign, diving deep into the database to reconnect with those accepted students who hadn't yet taken the final step to enroll. Our aim was to not only address the immediate challenge but also lay down a foundation for sustainable recruitment efforts in the future. 

A Diverse Strategy

Understanding the importance of reaching our audience through their preferred channels, the team deployed a diverse array of tactics. From personalized email and SMS campaigns to targeted social media ads and direct mail, our approach was both strategic and inclusive, ensuring no stone was left unturned.

Surpassing Goals and Setting New Benchmarks

The results were nothing short of extraordinary. By June, Cyberwoven had not only met but surpassed the client’s enrollment goal, with over 500 students committed to joining Claflin University in the Fall of 2022.

The campaign's reach was extensive and effective. Claflin's Accepted Students landing page saw an unprecedented surge, with a 4,000% increase in new users and a 570% rise in page visits year-over-year.  

Additionally, the team's social media campaigns made waves, amassing over 314,000 impressions leading to a 50% jump in engagement. Meanwhile, our email initiatives broke industry records, boasting an average open rate of over 50%, doubling the typical benchmark for higher ed.