Cyberwoven Wins National Gold American Advertising Award

Cyberwoven Awarded the Gold ADDY for its Work on PBS/American Experience’s Interactive Companion Site, She Resisted  

 

Columbia, S.C. [June 14, 2021] — Cyberwoven was awarded a Gold American Advertising Award on Friday, June 11th, during the American Advertising Federation’s 2021 National Awards Gala, for “She Resisted: Strategies of Suffrage,” an interactive website companion to PBS/AMERICAN EXPERIENCE’s award-winning documentary series, The Vote, released in conjunction with the 100th anniversary of the passage of the 19th Amendment.

“She Resisted” is an immersive, interactive website that explores the suffrage movement’s strategies through its most powerful images, brought to life through the striking dimension of color. AMERICAN EXPERIENCE (the PBS documentary history series produced by WGBH Boston) partnered with Cyberwoven to create an interactive experience that dives deep into the strategies and tactics used during the suffrage movement; as well as to serve as an educational companion to the documentary.

“We are thrilled to collaborate with AMERICAN EXPERIENCE to bring ‘She Resisted’ to life on the web,” said Cyberwoven CEO Ben Rex. “AMERICAN EXPERIENCE’S impeccable storytelling combined with the creativity of the Cyberwoven team yields a digital experience that educates and immerses the American public in the societal transformation brought about by women’s suffrage. We’re proud to be recognized by the American Advertising Federation for this achievement.”

“She Resisted” comprises a series of storyboards comprised of embedded video, images and audio, all with text overlaid that walks the user through eight different strategies and tactics used by those in the suffrage movement.

By meticulously restoring color to archival stills and the upscaling and colorization of historical footage, “She Resisted” offers a heightened immersive experience of the vision, perseverance, and radicality of the women who won the vote. AMERICAN EXPERIENCE worked with renowned photographic colorist Marina Amaral to restore color to century-old archival stills, and with video restoration experts Neural Love to upscale and colorize archival footage using neural networks.

“In ‘She Resisted,’ the suffragists’ activism feels freshly modern, even now, one hundred years later, and it couldn’t be timelier,” said AMERICAN EXPERIENCE Director of Digital Content Ben Greenberg. “We wanted this history to feel dynamic, relevant, and engaging, which our partnership with Cyberwoven helped us achieve.”

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About Cyberwoven:

Cyberwoven is a brand, marketing, and web agency headquartered on Main Street in downtown Columbia, SC. Since opening our doors in 2001, we have launched award-winning websites, guided the creation and evolution of brands, and built audience engagement online and in person. We work with organizations in various industries, including the arts, culture, government, retail, education, finance, healthcare, and insurance. Our goal is to create authentic and unmistakable brand experiences infused with imagination and meaning that build trust and inspire love. Learn more at cyberwoven.com.

About AMERICAN EXPERIENCE:

For more than 30 years, American Experience has been television’s most-watched history series, bringing to life the incredible characters and epic stories that have shaped America’s past and present. American Experience documentaries have been honored with every major broadcast award, including 30 Emmy Awards, five duPont-Columbia Awards, and 19 George Foster Peabody Awards. PBS’s signature history series also creates original digital content that innovates new forms of storytelling to connect our collective past with the present. Cameo George is the series' executive producer. American Experience is produced for PBS by GBH Boston. Visit pbs.org/americanexperience and follow us on Facebook, Twitter, Instagram, and YouTube to learn more.

About the American Advertising Awards:

Conducted annually by the American Advertising Federation, the American Advertising Awards is a three-tier, national competition, starting at the local level. Concurrently, across the country, local entrants vie to receive an ADDY Award—recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the American Advertising Awards national stage. Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY is a recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges and based on the relative quality of work in that category. Learn more at aaf.org.