Cyberwoven Acquires National Brand Consultancy Additive Impact

Columbia, S.C. (Aug. 20, 2024) – Cyberwoven, a full-service digital agency that specializes in brand, web, and marketing, is thrilled to announce the acquisition of the Additive Agency, LLC, now Additive Impact, LLC (Additive), a brand consultancy that works with leading universities, nonprofits, and other purpose-driven organizations. This strategic alliance combines Additive's expertise in enterprise-level brand strategy, messaging, architecture, and visual identity with Cyberwoven’s award-winning digital capabilities, creating a branding and digital activation powerhouse. The acquisition went into effect on August 1, 2024.

Enhancing Client Solutions with Across-the-board Service Offerings
Additive is nationally recognized for transforming brands for good® — from universities to hospitals and health systems, to nonprofits and other purpose-driven organizations. Their services, which span brand expressions and experiences, empower clients to achieve enduring success. With clients that include Harlem Children’s Zone, Syracuse University, Mount Sinai, and Phoenix Children’s, Additive has built an impressive track record of brand, business, and social impact through a process that is collaborative, co-creative, and non-partisan.

Clients of the combined entities will benefit from an expanded suite of services. These enhanced offerings include comprehensive brand development, encompassing brand research, strategic planning, brand strategy and story development, and visual and verbal identity creation. Additionally, they will have access to integrated marketing and communications planning, along with robust digital activation services.

Hayley Berlent, founder of Additive will continue to lead her team of Additive Agents. “Joining forces with Cyberwoven aligns with our mission to transform causes, conversations, and communities for good,” says Berlent. “This strategic alliance enables us to share our ideas more widely and scale our impact more broadly.”

Strategic Move to Drive Innovation and Growth
The acquisition combines Cyberwoven’s award-winning digital expertise with Additive’s strengths in brand strategy, messaging, communication, and design. This strategic alliance will enhance Cyberwoven’s and Additive’s service offerings by providing clients with a comprehensive suite of solutions that drive innovation, expand market reach, and create new growth opportunities.

Ben Rex, CEO and Founder of Cyberwoven, stated, “This acquisition will significantly strengthen our market position and broaden our service offerings. The integration of Additive’s capabilities into our operations allows us to meet the needs of clients at every level — from regional to national to global — and expand our relationships with purpose-driven clients.”

Cultural Integration and Commitment
Both companies are committed to social impact, collaboration, innovation, and creativity. Clients will enjoy the same level of collaboration, quality, and joy they have come to know and love while working with both Cyberwoven and Additive. 

A wider range of solutions and enhanced capabilities will ensure more continuity and stability for each firm’s existing clients and partners.

Maintaining and Expanding Partnerships
While existing partnerships with Additive Impact will be maintained, this strategic alliance will also explore new partnership opportunities. Clients can now benefit from enhanced capabilities and a wider range of solutions, ensuring continuity and stability while opening up new avenues for collaboration.

Enhanced Service Offerings
In addition to Cyberwoven’s award-winning brand, web, and digital marketing services, the combined team will now offer a more robust set of brand services that include the following:

• Brand Essence: Comprehensive brand analysis, strategic planning, and the development of brand strategies.
• Brand Expressions: Verbal and visual identities, including naming, messaging, and visual toolkits.
• Brand Experiences: Integrated marketing and communications planning, and brand activation, including website design, customer journey mapping, and campaign implementation.

“Additive’s expertise complements Cyberwoven’s existing capabilities, enabling us to drive innovation and create exciting new opportunities for all who seek to partner with us — from clients and collaborators to employees,” said David May, president of Cyberwoven. “Together, Additive and Cyberwoven will weave an expansive set of strategies, stories, and experiences for our clients.”

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About Cyberwoven:
Founded in 2001, Cyberwoven is a digital agency that offers award-winning brand, marketing, and web design experiences. With more than 23 years of proven success across the public, private, and social sectors, Cyberwoven is known for its high-quality work and commitment to delivering meaningful and impactful results. For more information, visit www.cyberwoven.com. 

About Additive: 
Additive Impact, LLC, formerly the Additive Agency, LLC, is a brand consultancy that works with purpose-driven organizations to transform causes, conversations and communities for good. Past and current clients include the Community Foundation of Louisville, Harlem Children’s Zone, Memphis Tourism, Rotary International and United Way Worldwide, among others. Additive focuses on developing the foundational elements necessary to build enduring brands and achieve lasting impact. For more information, visit Additive Impact online.